Mobile app re-engagement is not just about bringing your users back to the app but also about keeping them. The idea behind re-engaging your users is simple. It is easier and cheaper to keep a user than to acquire a new one. Re-engaging mobile users will help you achieve long-term app retention, which can significantly benefit user lifetime value and cost per acquisition (CPA).
Build your app’s push notification messaging strategy
Push notifications are a good place to start with your mobile app re-engagement. When you have a clear view of inactive users, you can build a messaging strategy targeting those users.
Send push notifications to all users at regular intervals. This will allow you to re-engage any lapsed subscribers on your list. You should also tailor these messages based on the user’s behavior, but don’t forget about the ones who haven’t engaged with your app in months or years—they may need an extra reminder that they signed up for your service in the first place!
Use push notifications as marketing tools for your app’s new and existing features and products. If someone has not opened their mobile application recently, send them an invitation via text message (SMS) asking them if they want to try something new. This could be a feature upgrade or content update related to another part of the app (e.g., “Check out our latest game level”). If someone hasn’t opened their app recently due to hardware issues such as poor battery life or lack of storage space, send them an SMS telling them how easy it is now, thanks to their recent purchase! If someone hasn’t opened their app recently because they don’t know what else besides gaming, send them an SMS link explaining why there are more than just games under one roof.
Get in touch with the users that have not used your app in a while
Re-engagement is reaching out to users who have not used your app recently. Most user analytics platforms provide a way to identify these users, but it is also possible that you have existing data that can help you find them. For example, if you know a certain percentage of your users will log in every day and another percentage will log in every week, it becomes easy to identify those who haven’t logged in within the last month.
Once you have identified these inactive customers and have contact information, send them an email asking if they are still interested in using your product/service and offer some incentive for signing back up again. For example: “We thought we lost touch with our most influential customer! We’re so glad we got back in touch with each other. It would help if you also asked about their experience using the product/service so far (and how they found out about it) or whether there’s anything else they would like from it moving forward.
Use personalization to get their attention
Personalization is a powerful tool for app re-engagement. Users feel they’re being spoken to personally when you personalize your push notifications, emails, and website. They’ll see that their preferences are taken into account, making them feel more welcome as customers or members of your audience.
Personalization can be used in many different ways:
Use data from your app to tailor the content of your push notifications and in-app messages to improve engagement rates with relevant information about important offers or events to each user. This could include sales on certain products that other people with similar purchasing habits purchased or updates about new features on an app that the user has shown interest in using before but hasn’t downloaded yet (i.e., “New Feature Alert!”).
Address emails personally instead of just tagging each message as “Dear Customer Name” or something similar This makes it seem like there’s a real person behind every email instead of just another automated message sender out there somewhere.
Reinforce your value proposition
Reinforce your value proposition. Reinforcing your app’s value proposition is a great way to remind people why they downloaded it in the first place and what they can get out of it. You can do this by adding new features or updating existing ones with proper new functionality. This will help you stand out from competitors whose apps are stagnating and aren’t investing in improving them further (or at all).
By improving the quality of your app, you’re also proving that you’re making an effort to stay relevant as technology advances over time.
Incentivize them with rewards and discounts
If you want to perform the mobile app re-engagement, give your users a reason to keep coming back. One effective way to do this is by incentivizing them with rewards and discounts.
For example, if someone hasn’t opened your mobile app for a while and they open it now, send them a notification saying, “You haven’t used our app in three months! We’re giving you 10% off if you place an order.” This will encourage users to use the app again because they’ll get something out of it—like saving money on their next order.
Make sure you ask your users for feedback
To find out why your users are leaving and what you can do to prevent it, you must ask them.
While this may seem simple, many marketers fail to do this and lose customers because they don’t know what their customers want or need.
Asking your users for feedback will allow you to gather information about the issues with your app causing people to leave and what features they would like to see added. This will help inform future product or mobile app development decisions by giving you direct insight into what needs improvement and how much effort should be invested in those improvements.
In addition to asking for feedback from existing users of your mobile app re-engagement campaign, there are other ways that you can solicit customer opinion through surveys or email surveys.
Re-engaging your mobile user can be an effective strategy to increase retention, engagement, and in-app conversion.
- Re-engagement is a customer lifecycle management strategy that encourages users to return and continue using the app after they leave.
- You might not think of re-engaging your mobile users to increase retention. Still, it’s important to remember that they can be valuable customers if you encourage them to return and stay engaged with your brand.
- You can use re-engagement in many ways: push notifications, email marketing campaigns, or in-app messages get results when used properly at the right time.
Our goal is to guide you on performing an effective mobile app re-engagement. Hopefully, we’ve given you some ideas you can use immediately in your apps!