Social media is important for any business, but it’s vital for some more than others. If you’re a retailer or restaurant owner, your customers will use social media to learn about new products and services and interact with brands. If you sell luxury goods, your target audience may be more likely to follow you on Instagram or Pinterest than on Facebook. No matter what business you run, certain platforms can drive more traffic to your site—and others that might not be worth the trouble.
Facebook is best for connecting with groups of people and building brand awareness. It’s also good for increasing sales and customer service. Facebook has a large user base, which means you can get feedback from your customers easily.
Using Facebook correctly can be an effective tool for your business in generating leads and increasing sales.
LinkedIn is the best social platform for B2B businesses. It’s also great for professional networking and sales, but it can be difficult to gain visibility on LinkedIn if you’re not in the professional field already.
LinkedIn is an excellent place for B2B businesses because it’s primarily a business-to-business (B2B) network. The most valuable audiences are decision-makers and influencers who are actively engaged with their network, so you’ll want to focus on building relationships with them to generate leads for your business.
If you’re selling products or services that help other companies grow their businesses, then LinkedIn may be exactly what you need!
Twitter is a great place to connect with influencers and other thought leaders. It’s also a great platform for content curation, especially images. But the best thing about Twitter is that you can easily engage with your audience: they’re not just followers anymore; they’re friends! And when you start talking to them like friends, they’ll be more likely to share information with you.
Twitter is even better if you promote a business (or product). With all these connections and conversations going on, it’s easy for potential customers to see how awesome your company is without ever having met anyone there in person!
Pinterest is a great platform for businesses that sell products. Whether you’re selling online or not, Pinterest can help you reach customers interested in the specific kinds of goods you offer. For example, if you own an artisanal soap shop and your business sells handmade soaps and bath bombs, Pinterest is a great tool to advertise these items on your business profile page. This allows potential customers to learn more about the products they want directly from the source.
Pinterest can also be used to drive traffic to your website or sales page by featuring links within posts that direct people toward where they can purchase something if it’s available through your company’s website. This way, Pinterest can work as an extension of traditional e-commerce sites like Amazon or Etsy without negatively impacting SEO rankings (since there isn’t any link-building involved).
If you’re looking to engage with a younger audience, Instagram is an excellent choice. This social platform has become the go-to place for fashion and beauty brands that want to show off their products and lifestyle brands that want to share behind-the-scenes content.
Why? Instagram users are more likely than any other platform to be female (76%) and younger than 35 years old (90%). The ability for brands to highlight their products on Instagram makes sense when you consider that it’s one of the most popular platforms for influencer marketing. People with large followings on social media can help spread the word about your business through paid advertising or product placement in their posts.
Choose social platforms that are ideal for your target audience
The first step to choosing the right social platforms for your business is determining what you want to accomplish. Are you trying to drive traffic to your website? Are you looking for ways to build brand awareness? Do you need help with customer service or lead generation?
The second step is identifying the platform that best fits your needs.
If a large portion of your target audience is millennials, they might be more likely to be on Instagram than Facebook or Twitter. For example, 69% of Pinterest users are female, and 54% have children under 18 years old in their household (according to ComScore). On the other hand, Instagram has over twice as many male users as female ones (42% vs. 23%).
There are a lot of different social platforms to choose from, but if you’re not sure which one is best for your business, we recommend starting with Facebook and LinkedIn. These two platforms have the biggest audiences and give you access to millions of users who might not be on Twitter, Instagram, or even social media. You can also test out other channels like Pinterest so that people can find you anywhere they go online!