7 UX Principles to Apply to Your SEO
We often imagine a website or app when we think of user experience (UX). But UX principles have applications outside the digital world and can be applied to many different aspects of our lives — including SEO. In fact, there’s a lot you can learn from the principles of good UX design when it comes […]
10 Questions You Must Ask Before Hiring a Web Design Agency
If you’re considering hiring a web design agency, you’ll want to make sure to ask the right questions before signing on the dotted line. Here are 10 important questions that every business owner should ask their potential web design agency: Do you have any case studies of past projects I can review? Case studies are […]
10 Great WordPress Plugins in 2023
WordPress has been the world’s most popular content management system (CMS) for years now. It powers more than 30% of all websites, growing daily. WordPress has evolved to include many features and capabilities for site owners, developers, and businesses. But there’s also a huge ecosystem of free-and-open source plugins available for WordPress users—and these can […]
What is a Semantic Search and How to Use It?
In the past, search engines were not smart enough to understand the meaning of words. That meant that the results you got back were often unrelated to what you were actually looking for. However, today’s search engines have improved their understanding. They can analyze words and their relationships to each other in order to provide […]
Improving Organic Search as a Part of Your Marketing Mix
SEO stands for search engine optimization, and it’s a crucial part of your marketing strategy today. SEO can help you get more traffic to your website, which means more customers and more sales. You can also use SEO as a way to attract quality leads through organic search results—which are higher quality than pay-per-click ads. […]
Six things you should know before investing in SEO
Search engine optimization (SEO) is a necessary part of any online marketing campaign. Investing in SEO is a really important part of your marketing strategy. If you’re not familiar with SEO, that’s okay! Here are the most important things you need to know before hiring an SEO consultant or starting your own strategy: An SEO […]
How to Choose a Domain Name for your Business?
Choosing a domain name for your business is one of the most important decisions you’ll make as a business owner. It could be the difference between success and failure, so you want to choose something that accurately reflects your brand while also ensuring it’s easy to type and remember. Keyword-Focused Domain Names A keyword-focused domain […]
Email Marketing Campaigns: Everything You Need to Know
Email marketing is a great way to connect with customers and prospects. You can use email marketing to promote your business, sell products and services, and improve customer loyalty. But what types of email marketing campaigns are most effective? Let’s look at some of the different ways companies can use email marketing. Welcome Email Welcome […]
Why Deep Linking for SEO is Powerful for Boosting Rankings
Deep Linking is a powerful SEO technique that can increase your site’s rankings in Google and other search engines. When done correctly, deep linking helps you build backlinks while getting users to click through to the relevant sections of your website. In this article, we’ll walk through what deep linking is and how it works […]
A Practical Guide to Apple Search Ads: Tips & best practices
Apple Search Ads, or “SFS,” is a new way to advertise on Apple’s search engine. It’s meant for app developers looking to acquire new app users and improve their App Store ranking. The best part about SFS is that it doesn’t cost you as much as traditional paid advertising methods (e.g., Google AdWords). That said, […]