The global eCommerce market is growing at a rapid pace
By 2025, it’s expected to reach $4.2 trillion in revenue. But the fast-growing eCommerce market is evolving just as quickly as it’s expanding. And because of rapid innovation in this space, tomorrow’s eCommerce landscape could look vastly different from today’s.
While we can’t predict the future, there are some telling signs of what’s to come. This graphic sponsored by Logiq explores five emerging trends that are transforming the future of eCommerce.
#1: Omnichannel Shopping
These days, a majority of consumers research a brand online before they set foot in a physical store. Because the customer journey now has a myriad of touchpoints across various devices, it’s important that businesses fully integrate their channels to provide a frictionless, holistic shopping experience.
That’s what omnichannel shopping aims to do—seamlessly integrate a company’s physical and online channels. When done correctly, omnichannel strategies can be valuable revenue drivers. In fact, according to research by Google, omnichannel strategies can help generate an estimated 80% of a business’s in-store visits.
#2: AI and AR
Artificial intelligence (AI) and Augmented Reality (AR) are transforming the online shopping experience, with things like:
- AI-enabled chatbots
- Virtual assistants
- AI-enabled personalized shopping
- AR-apps that help replicate the physical world online
Ideally, these applications provide an easier, more enjoyable shopping experience for consumers. AI and AR technologies are impressive on their own, but when combined, they leverage each other’s strengths to provide an elevated shopping experience.
For instance, an AI and AR-enabled app could use speech recognition to listen to what you’re saying, and then render an image right in front of your eyes.
#3: New Payment Options
In general, technological innovation is aimed at making the online shopping experience as seamless as possible. And payment is an important part of that process, which is why it’s crucial that businesses provide customers a variety of payment options at checkout, to reduce cart abandonment. Some payment options include:
- Digital wallets
- Mobile payments
Cryptocurrency is especially trendy, as companies become increasingly more open to blockchain tech and cryptocurrency as payment.
#4: Rise of Visual Commerce
We’re living in a world of information overload, meaning brands are constantly competing for consumers’ attention. That’s why visual communication is more important than ever.
Businesses are using visual tactics like high-quality photography, videos, and AR to keep customers engaged.
Just like omnichannel strategies, visual commerce can help significantly increase revenue. According to research by Shopify, customers that viewed a product in AR were 65% more likely to make a purchase.
#5: Data-Driven, Dynamic Pricing
Dynamic pricing is when businesses adjust pricing to reflect consumer demand. While it’s not a new phenomenon, AI and new technology have made it more accurate, and accessible.
Companies like Amazon have already implemented tech that helps the company optimize its pricing strategies, and other businesses that follow suit could see a boost in earnings.
How Companies Can Stay Competitive
The eCommerce market is rapidly growing, and changing just as quickly. Because of this, companies don’t always have the resources to stay ahead of the curve. But Logiq can help.
Logiq is an American-based global provider of eCommerce solutions, helping companies step up their eCommerce offerings.
This article was originally published on Visual Capitalist.